Social media isn’t going anywhere, and if your staffing firm isn’t using it to market, you should be. Here are some benefits of social media marketing from Business 2 Community, an independent online community focused on sharing the latest news surrounding social media, marketing, branding, public relations and more:
- Builds brand – Social profiles can rank on their own in the search engines, increasing your online presence. They are also one more place for you to develop your messaging strategy, connect with your target audience and inject some personality into your brand.
- Drives targeted visitors to site – Your social networking profiles are not the final destination of a potential customer. They’re more like a filter, attracting targeted traffic and pushing them over to your actual site. The more targeted visitors your site has, the better chance you have of pushing them to act and increasing your conversion rate.
For more benefits of social media marketing, including tips your staffing firm can utilize, read the full article by clicking here.