A recent survey conducted by finance and accounting staffing firm Accounting Principals found a majority of financial professionals expressed cautious optimism about 2012 growth, with improvements expected in the overall economy and the performance of their individual companies.
According to the survey, 67 percent of finance professionals said they expected their company to win new business in the coming year, with 60 percent anticipating expansion into new markets and 54 percent planning to invest in new products.
Janette Marx, senior vice president of Accounting Principals, said in a press release that the staffing firm found it reassuring that financial professionals are anticipating growth next year, particularly as this could mean an increase in available jobs.
“These findings not only indicate that there will be business growth in the year ahead, but more importantly, it means there will be additional jobs created in 2012, especially for the accounting and finance profession,” she explained. “Every time new business is won or a company expands into new markets, accounting professionals are needed to analyze the financials, assess the risks and ensure their company complies with regulations.”
To read more about the survey and its findings, click here to read the press release.