New Year, New Marketing Strategy

The beginning of the new year is an excellent time to review your current marketing strategy and make any necessary tweaks. Follow these tips from the Imperial Beach Patch to ensure your strategy is in tip-top shape:

  • Examine your list of target clients: Sit down and make a “wish list” of your dream customers. This information useful in understanding the direction the company is looking to move in and can help generate ideas on networking opportunities or associations to join.
  • Schedule meetings with various departments: Different groups within your company are identifying goals and determining strategies for the coming year. It’s important to sit down with them to uncover new trends and relevant projects that are in the pipeline. Make it a priority to follow up and do so periodically so everyone is on the same page.

For more tips, read the entire article by clicking here.