While you might use Google for simple Internet searches, it is also a useful tool for promoting your business.
Take a look at these easy-to-use Google tools featured in a recent BusinessNewsDaily article and what they can do for you:
- Google Places – This features free directory pages for local businesses. It allows users to find, rate and share places so your customers and clients can find you easier.
- Google AdWords – This is self-service, keyword-based advertising that works on a cost-per-click basis. You only pay when someone clicks on your ad and comes to your site.
- Google Analytics – This is a free system that allows business owners to track sales and conversions and measure site engagement goals against thresholds. Once you know who is coming to your site and what they’re looking for, you can write more highly targeted ads and strengthen your marketing initiatives.
For more Google offerings that can help your business, read the full article by clicking here.