Imagine how hard it would be for someone to visit your staffing agency without an address or a phone number to call to ask for directions.
Without search engine optimization, potential clients are left in a similar quandary trying to find your website. Maybe they find you or maybe they don’t. But why would they pass up the firms they find first, the ones who knew about the value of SEO, to select you?
With that in mind, here are four reasons why SEO should matter to you:
- You can’t assume people will find you — The people who know you and have done business with your staffing firm know exactly how to find you online. But what about the others who haven’t used you, but are now in the market for a new staffing firm?
You can post your web address in advertising materials. But there’s no guarantee the potential customers you’re trying to reach will see it. If you want your website to work for you, you can’t just rely on chance to bring people to it.
- SEO helps make connections — The goal of SEO is to structure a web page in a way that makes it easily found, read and indexed by search engines. That way, when potential clients or even talented people looking for work enter phrases into search engines such as “staffing firms to work for” or “comprehensive staffing services,” they are drawn to you.
It’s up to you to know what these people are looking for and to find a way to get those phrases on your site so that they appear in searches. What is your specialty? In what areas do you excel? Find ways to generate content about those topics so they come up in web searches.
- It’s about what matters — The one thing you don’t want to do is just load up your website with all kinds of terminology and phrases that you think are popular with search engines, but don’t really have anything to do with what you do.
Without SEO, you’ll have a tough time being found. But if you try to trick search engines or try to game the system, you could be blacklisted and you won’t be any better off in terms of being found because search engines will ignore you. The best course of action is to connect with someone who has SEO expertise who can help you design a site that will get the results you want.
- Websites are your gateway — In this social media age, potential clients are looking for websites that give them information and solutions to their problems. Your site has to be a resource for those solutions and it takes effort to make that happen. Maybe that’s through content about your industry, maybe it’s through case studies about work you’ve done for other clients.
Successful businesses think about these types of things as they study ways to drive revenue and the growth of their firm. It’s not enough to be good at what you do. You have to find a way to show people how they can benefit from your skills and expertise. SEO enables you to reach the people who you want to make those claims to more effectively.
For more information about driving growth at your staffing firm, visit www.tempay.com.