- Be mindful of your hashtags. McDonald’s created the #McDstories hashtag on Twitter to inspire customers to share personal stories about their favorite McDonald’s moments. What McDonald’s didn’t bargain for was that customers would share both good and bad stories. And share they did – everything from allegedly crunching on fingernail clippings in Big Macs to getting food poisoning. McDonald’s yanked campaign only two hours after launching it, but that the hijacked hashtag still goes on strong.
- Don’t spam your followers. Toyota created nine Twitter accounts to get the word out about the new Camry during the Super Bowl. It then tweeted unsolicited messages about a Camry giveaway contest to anyone using a Super Bowl-related hashtag. The ensuing consumer backlash prompted Toyota to close all its “The Camry Effect” promotional Twitter accounts and issue an apology.
For more Twitter mistakes, read the full article by clicking here.
Looking for more social media tips? Check out our article on how to use Google+ to benefit your staffing firm.