The 4 biggest marketing mistakes and how to fix them

Too many people overthink marketing. The most effective strategies are not necessarily those that are flashy but those that provide the most value.

Beware of these top marketing mistakes staffing firms make – and simple ways to fix them.


1. Failing to invest time in social media. Having a social media presence is more than creating a Facebook account or posting a tweet every now and then. Customers expect you to interact with them, so designate someone to manage your accounts and respond to customer comments and feedback in a timely manner. Encourage interaction by asking engaging questions and monitoring responses. Social media sites are some of the first links that potential clients will browse when searching a business, and they are more likely to choose a company they view as friendly and responsive on social media over one with no updates or interaction.


2. Failing to utilize your current clients. Your clients are your best resources for new business. Offering incentives such as discounts or bonuses for referrals can be a great way to gain new business, while having the clients do the legwork. Existing clients also present an excellent opportunity to upsell or cross-sell; they already utilize your talent, so you don’t need to sell them on its merit. As they grow and expand, they’ll need more employees. Keep tabs on their business to anticipate and meet these needs.


3. Failing to think about your mobile clients. More and more people are using smartphones and tablets to access the Internet – 50 percent of mobile phone users use mobile as their primary Internet source, according to Super Monitoring, which provides online monitoring services. If your website isn’t mobile friendly, you’re alienating a large portion of your current and potential customers. Keep your mobile design simple and easy to use so users can access the most important information quickly.


4. Creating “salesy” communications. Current and potential clients don’t want to hear you talk about how great your staffing firm is – in a world where people are constantly inundated with messages, they look for the most valuable content, which includes real-world tips and advice they can utilize. Providing valuable information that subtly links back to your site will garner more readers and funnel more potential customers to your site than a sales pitch.